For trainers, former pros, and movement specialists

You have the audience.We help you monetize it.

Trainers with 18K followers. Olympians. NCAA stars. Former pros. People who love this work and have built a real audience around it. We built the infrastructure so the work you love can be the work that pays.

No setup cost. No monthly subscription. We earn when you earn.
The honest part

You sell coaching.
The platforms you're on sell content.

It's not that ad revenue and brand deals are bad — they're just built for a different job. Yours is teaching, prescribing, adapting, showing up. There's never been a product shaped like that. So we built one.

YouTube ad revenue
if you're lucky
~$2 / 1k views
Instagram brand deal
and off-brand
rare & unpredictable
Patreon
not coaches
built for podcasters
1-on-1s at $80/hr
doesn't scale
your time, capped
The reframe

Your audience doesn't want
more videos.
They want you.

Your following isn't a content channel. It's a coaching business waiting for the right product.

Stay in your zone of genius

Stop trying to be everything
to everybody.

If you have a big following, keep producing the content you're known for. Don't worry about chasing nutrition, mental performance, or the disciplines outside your craft. Your athletes will still flourish — because we wrap your work with the rest of a complete development team.

You stay the headliner. We backfill the rest.

Product moment 01 — Your creator page

A page that gives the work
a place to live.

Your face. Your philosophy. Your services. On-demand content, multi-week programs, 1-on-1 booking — all on one page, with checkout built in. Live in under 10 minutes.

  • Custom domain or playbookpass.com/your-name
  • Checkout built in — payouts straight to your bank
  • QR code for in-person promotion
  • Built for mobile — where your followers actually are
See yours, built in 30 seconds
Your sport · Your name
Your
page.
Built from your own content. In your own voice.
Product moment 02 — The math

If 2% of your followers buy a plan,
you're making this much.

Drag the sliders. This is what a recurring coaching practice actually looks like — at any scale, from 100 followers to 100M.

10,000
100500K1M+
2%
0.5%2.5%5%

Assumes a $25/week guided plan. Net of platform fee. No monthly subscription — we earn when you earn.

Paying clients
200
per month
Monthly take-home
$16,000
recurring
Annual potential
$192,000
if maintained 12 months
Product moment 03 — Programs that adapt

You observe.
We adapt.
You approve.

Tap the mic, say what you saw. The plan rewrites itself for next week. You review and approve before it ever reaches your athlete. Your expertise, multiplied — not replaced.

Observe
Voice notes after sessions — under 30 seconds.
Adapt
The plan rewrites based on what you said.
Approve
Nothing goes to athletes without your stamp.
This week's voice note
"Marcus locked in on his crossover finally. Push him on left-hand finishes next week — keep the ball-handling reps but add three new finish drills."
Drafted for your approval
3 new finish drills queued for Marcus's plan. Tap to review.
People who love this work

From a following to a
practice that lasts.

"I had a real following but a $5 group with 30 people in it. Three months in, my plans cover my mortgage."
A speed coach
~17K followers
"The plan builder gave me back my Sunday nights. I voice-note what I saw, the plan writes itself."
A skills trainer
~7K followers
"My name used to mean appearance fees. Now it means a roster of athletes I actually develop."
A former pro
500K+ followers

Free to start.
We earn when you earn.

No monthly fee. No card required. Build your page in 10 minutes — keep it forever.